Self ID

SELF ID Website Privacy Notice

Last updated: January 23, 2025

The founding mission of SELF ID, Inc. (“SELF”, “we” or “us”) it to safeguard your privacy by giving you meaningful control and ownership over your personal data. That commitment is reflected in our own information processing practices. This website privacy policy (“Website Privacy Policy” or “Policy”) explains who we are, how we collect, use and disclose (or otherwise process) your personal information, and how you can exercise your privacy rights. The terms “personal information” and “personal data” may each be used interchangeably in this Policy.

This Policy applies exclusively to your interaction with the SELF website available at www.selfid.com (“Website”). For the avoidance of doubt, this Policy does not apply to your use of or access to any products or services made available by SELF from time-to-time at our sole discretion (“SELF Products”), nor does it apply to any potential or established employer-employee relationship between SELF and you.

We recommend that you read this Policy in full as it contains descriptions as to our personal information processing practices and explanations of your legal rights. To make this policy easier for you to review, we have divided the document into the following sections:

Who we are
What personal information we collect
How we use your personal information
Your rights under data protection laws
Additional State-Specific Privacy Disclosures
Cookies and other online tracking technologies
General information

1. Who we are

SELF is a technology company headquartered in the United States that is building a unique platform for natural persons to control the disclosure of their personal information to third parties. As a fully remote company, we have employees distributed globally.

For residents of the European Economic Area or other jurisdictions with laws applicable to the processing of your personal information, please be aware that your personal data will be transferred to and processed in the United States, where our servers and service providers are principally located. By providing us your personal data, you consent to the transfer and processing in accordance with this Policy.

2. What personal information we collect

2.1 Information you provide voluntarily

When you interact with our Website, you may choose to disclose certain personal information to us based on the features and functionality of the Website. For example, you may choose to receive a newsletter about us or our products and services, in which case we will collect your email address. Other personal information that you may choose to share with us include your name, phone number, employer, job title, and professional contact information.

2.2 Information we collect automatically

When you visit or interact with our Website, personal information that we collect automatically is very limited and is broadly characterized as session information. This session information consists of the following: the amount of time you spend on the Website, Website navigation information like which pages you visit and the links that you click, and the country in which your web browser is located. We also collect the following metadata: device information (like operating system and screen resolution), location (town/city and country), and browser. This information is not attributable to you and cannot be used to identify you.

We use Matomo to collect the above information from our Website.

2.3 Information we collect from other sources

Apart from what is disclosed in Section 2.2 (Information we collect automatically) and Section 6 (Cookies and other internet tracking technology), as of the Effective Date of this Policy, SELF does not collect your personal information from any third parties.

3. How we use your personal information and on what legal basis

3.1 The business purposes for which SELF processes your personal information

We process your personal information for the following purposes and legal bases:

To provide, operate and maintain the Website. For such processing, the legal basis is our own legitimate interest.
To respond to your inquiries and fulfill your requests, such as to send you requested materials and newsletters. For such processing, the legal basis is our own legitimate interest or your consent.
Conduct our own marketing activities and communicate with you about SELF Products and our other services, events and promotional offers. For such processing, the legal basis is your consent.
Send administrative information to you which includes, for example, information regarding our Website and changes to our terms. For such processing, the legal basis is our legitimate interest.
To comply with our legal obligations.
To establish, defend, or enforce our legal rights.

3.2 Third parties to whom we disclose your personal information

SELF discloses your personal information to third parties for business purposes only. All recipients only receive personal information from SELF that is required for the performance of certain services carried out by our service providers. Accordingly, your personal information will only be disclosed to:

Affiliates of SELF, to the extent that the transfer is necessary to process your communication and inquiries that you have requested through the Website or other means of communication (for example, social media platforms);
Service providers in countries where SELF operates, to the extent the transfer is necessary to provide IT, system administration and hosting, analytics, marketing and other business operations in accordance with those set forth in section 3.1 of this Policy;
In cases where SELF is legally obliged to do so or where there is a legally binding judgment, as well as in cases where SELF enforces rights or defends itself against claims.

All SELF service providers are contractually obligated to process personal information only on SELF’s instructions. The service providers may not use personal data for their own purposes.

3.3 Personal information retention periods

We retain personal information we collect from you where we have an ongoing legitimate business need to do so. When we no longer have a legitimate business need to process your personal information, we will either delete or anonymize such data.

If you elect to receive notifications about SELF Products from us, or subscribe to our newsletter, SELF will store the relevant information until you unsubscribe.

If you apply to be a Beta User, as that term is defined in the Waitlist, your data will be stored until it is no longer required for such purpose or until you request SELF delete it, or until you revoke your consent.

A different personal data retention period may apply in connection with legal claims that could be made against SELF. In such circumstances, the personal data will be deleted after the relevant periods have expired or the relevant process has been completed.

4. Your data protection rights

Where we are acting as a controller under the General Data Protection Regulation (EU) 2016/679 (“GDPR”), and depending on your location and subject to applicable law, you may contact us at privacy@selfid.com to exercise the following rights:

To request information about personal data processed by SELF;
To request rectification of inaccurate or incomplete personal data held by SELF;
To request the erasure of your personal data stores by SELF, unless the processing is necessary for the exercise of the right to freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defense of legal claims;
To request the restriction of the processing of your personal data if you contest the accuracy of the data;
To obtain your personal data provided to SELF in a structured, common and machine-readable format or transferring it to another responsible party;
To revoke your consent to SELF at any time, this means that SELF may no longer process your personal data where the legal basis for such processing is your consent;
To not be subject to automated decision making; and
To lodge a complaint with a supervisory authority. Contact details for data protection authorities in the European Economic Area (EEA) are available here.

5. Additional State-Specific Privacy Disclosures

Please review our Additional State-Specific Privacy Disclosures for additional information on our information practices under applicable U.S. state data privacy laws.

6. Cookies and other online tracking technologies

As of the effective date of this Policy, we do not use cookies or similar tracking technologies in our Website. As disclosed in Section 2.2, we do collect certain session information but this is not attributable to you individually and cannot be used to identify individuals.

7. General Information

7.1 Children’s Personal information

Pursuant to California law, SELF does not have actual knowledge that it sells or shares the personal information of consumers under 16 years of age.

If you are under 13 years of age (or 16 in certain EEA jurisdiction) and any processing by SELF of your personal information is based upon consent, consent must be given or authorized by your parent or legal guardian. SELF does not knowingly process the information of natural persons below the aforementioned ages, nor does SELF direct its Website or any potential SELF Products to children.

If we are to discover that we are processing information of children below the aforementioned ages without appropriate consent, we will purge said information from our systems.

7.2 Securing your personal information

We, and our service providers, use commercially reasonable practices to safeguard and secure your personal information.

7.3 Third-party Websites and Applications

This Policy only applies to our Website. From time-to-time, our Website may include links to, for example, news stories or other service providers, which will be subject to their own privacy policies and personal information processing practices. We are not responsible for the information practices of such third parties and encourage you to review those subject policies prior to sharing your personal information.

7.4 Changes to this Policy

SELF will review and update this Policy periodically and will note the date of its most recent version above. If we make material changes to this Policy, we will notify you either by prominently posting a notice of such changes prior to implementing or directly sending you a notification.

7.5 Government information requests

Up until the Effective Date of this Policy, SELF has not received any requests from government agencies, including but not limited to the United States Federal Bureau of Investigation (FBI), in the form of a National Security Letter or an order under the Foreign Intelligence Surveillance Act (FISA).

7.6 Contact Information

If you have questions or suggestions regarding this Policy, please contact us at privacy@selfid.com